Engagement rate is a metric that measures the level of interaction your content receives from your audience. It's calculated by dividing the total number of likes, comments, and saves on a post by the number of followers you have. A higher engagement rate indicates that your content is resonating with your audience and encourages further growth on the platform.

How to measure and improve it

To measure your engagement rate, you can use Instagram Insights or third-party analytics tools. To improve your engagement rate, consider the following strategies:

1. Post high-quality, visually appealing content that resonates with your target audience. Struggling to be consistent? Try our Instagram content creation services
2. Use relevant hashtags to increase the discoverability of your posts. Read our guide on the best way to use Instagram hashtags for more tips.
3. Engage with your audience by responding to comments and messages, and encourage user-generated content.

Follower growth rate refers to the percentage increase in your total number of followers over a specified time period. This metric is crucial because a growing follower count is an indicator of brand awareness and the effectiveness of your Instagram marketing efforts.

To boost your follower growth rate, consider implementing these strategies:

• Optimise your Instagram profile with a compelling bio, profile picture, and relevant call-to-action. Read our guide on how to optimise your Instagram profile for discoverability and growth for more information.
• Collaborate with influencers and other brands to reach new audiences. Learn more about successful Instagram collaborations here.
• Utilise OwskiMedia's Instagram growth services, including our 28-day free trial on some of the Automatic growth plans, to enhance your brand's presence on the platform.

Instagram Stories and Reels metrics are essential for understanding the performance of your short-form video content. These metrics include:

1. Impressions: The number of times your Story or Reel was viewed.
2. Reach: The number of unique accounts that viewed your Story or Reel.
3. Completion rate: The percentage of viewers who watched your Story or Reel from start to finish.
4. Taps forward/backward: The number of times viewers tapped to skip or rewatch a part of your Story or Reel.

Understanding your Stories and Reels metrics can help you create more engaging content, increase your views, and retain your audience's attention.

Here are some tips to optimise these metrics:

1. Plan a cohesive narrative or theme for your Stories and Reels to encourage viewers to watch until the end.
2. Experiment with different formats, such as behind-the-scenes content, educational videos, and promotional posts, to understand what resonates with your audience.
3. Utilise engaging features, like stickers and polls, to encourage audience interaction. Learn more about the power of Instagram Stories and utilising Instagram Reels for business growth.

Click-through rate (CTR) is a metric that measures the percentage of users who click on a link, such as your website URL or product link, in your Instagram content. A high CTR indicates that your content is effectively driving traffic to your desired destination, such as your online store or blog.

To improve your CTR on Instagram, consider the following strategies:

• Craft compelling captions with clear calls-to-action, directing your audience to click on the link in your bio or swipe up on a Story. Read our guide on creating compelling Instagram captions for business growth.
• Use Instagram's shopping feature to tag products in your posts and Stories, making it easier for users to shop directly from your content. Learn more about how to set up an Instagram shop.
• Analyse the performance of your previous posts and create content that resonates with your audience, making them more likely to click on your links.